Historical Hockey Memorabilia Auction Winter 2021
This lot is closed for bidding. Bidding ended on 2/23/2021
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Classic Auctions is honored to have been chosen by an original founder of Hockey Diversified to sell, at upcoming auctions, residual, unsold pucks from that “NHL Registered Goal Puck” collection.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by Ross Lonsberry to score the Philadelphia Flyers 163rd goal of the season vs the Detroit Red Wings, at the Spectrum, on Feb 2, 1974. Assisted by Joe Watson and Tom Bladon, it was Lonsberry’s 18th goal of the season and 102nd of his career, with a total of 256 career goals scored. The first goal of a hat trick, the first period marker put the Flyers up by four, with no looking back, with the game concluding 12-2 for a Broad Street Bullies victory at home. The rubberized Flyers logo exhibits a cut while the Goal Puck Program label shows a minor stain. There are also a few small cuts and gouges to the team logo side.
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