Historical Hockey and Sports Memorabilia Auction Winter 2023
This lot is closed for bidding. Bidding ended on 2/28/2023
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately, this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular cup was used by HHOFer Henri Richard to score the Montreal Canadiens 227th goal of the 1973-74 season, vs the Pittsburgh Penguins, at the Montreal Forum, on February 28th, 1974. Serving as Richard’s 13th goal of the season and number 349 of his 358 career markers, the goal would be the 5th scored by Montreal that night in a 7-1 routing by the bleu, blanc et rouge over the Penguins. Yvon Lambert and Larry Robinson provided the assists on the goal. The puck exhibits surface wear over both sides with no less that 4 cuts seen on the edges, 2 on each side, while blue residue is found on the side of the puck. The front, showing a Canadiens logo in the middle shows a large abrasion running the length of the puck that also goes through the logo. The program label on the reverse remains largely white with light toning and some staining. Additionally, the original registration certificate that came with the puck when it was bought is still present and remains in good condition all the way around. The original shipping envelope is also included.
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