The Jean Beliveau Auction- February 2005
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Very seldom offered in complete set form, these NHL team patches were premiums offered by the St. Lawrence Starch Company through its popular send-in program which began in 1934. Proofs of purchase from the company's star product, Beehive corn syrup, were mostly sent in, in exchange for photos and other items like these thin cloth "shields" as they were referred to at the time. The eight crests which include the Maroons and Americans are in overall "EX+" condition; there is a blotch or two on the Leafs and Bruins shields and slight fraying to the Canadiens and Rangers. Great chance to pick up a tough pre-war set of premiums.
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