Historical Hockey and Sports Memorabilia Auction Winter 2023
This lot is closed for bidding. Bidding ended on 2/28/2023
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately, this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by HOF superstar and 6-time Stanley Cup champion, Frank Mahovlich, to score the Montreal Canadiens 234th goal of the 1973-74 season, vs the New York Rangers, at Madison Square Garden, on March 6th, 1974. His 21st goal of the season and 523rd of his 533 career markers, the goal would be the 2nd by Les Canadiens on the night in a 9-2 loss at the hands of the Rangers. Scored at 9:59 of the 1st period and assisted by his brother, Pete, the goal would be Mahovlich’s second point on the night. Sporting a rubberized Rangers logo on the front and a program label on the reverse, the puck remains in excellent condition with light surface wear, scuffs and abrasions along with a small chip on reverse edge. The Rangers logo presents beautifully with a thin black stick mark at the top and some stains/toning to the program label on the reverse.
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