Historical Hockey and Sports Memorabilia Auction Fall 2022
This lot is closed for bidding. Bidding ended on 9/20/2022
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately, this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for.
This particular puck was slung into the net by the Canadiens Guy Lafleur, at 3:51 of the first period to score the Montreal Canadiens 276th goal of the season vs the Los Angeles Kings on March 30, 1974, a 5-2 win for the Bleu, Blanc, et Rouge in sunny LA. Assisted by Hall of Famer, Larry Robinson, it was “Le Démon Blond’s” 20th goal of the season, and 77th of his 560 career goals. Additional Montreal goals in the contest included those from Claude Larose and Hall of Fame member, Frank Mahovlich. The puck itself remains in beautiful condition with only light use showing.
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