Historical Hockey Memorabilia Auction Spring 2021
This lot is closed for bidding. Bidding ended on 6/30/2021
Putting on the brakes in the image here is all-time great Jean Beliveau who put the brakes on the Montreal Canadiens' plans back in the day, deciding not to join the Habs but remain in Quebec City and play for the senior Aces after his two years of junior hockey with the Citadels. The mention of big Jean as the scoring champion on the front of the blank-backed card sheds some light about the release date of the little cards, known over the years as "Laval Dairy" but actually produced by Bedard & Donaldson. The "Courtoisie Laiterie Laval" on the bottom front here (Courtesy Laval Dairy) likely contributed to the notion that the dairy issued the cards. We know from speaking with Mr. Beliveau years ago that he endorsed Laval Dairy products and was given a big stack of his own card to hand out - interesting. Difficult to find in high grade due in part to the card being the first numbered in the 109-card set, this example is in inviting EX-MT 6 condition, with PSA, as of this writing, only ever slabbing 40 such cards and only nine of them ahead of this Pop 5 on the company's population report.
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