Historical Hockey and Sports Memorabilia Auction Fall 2022
This lot is closed for bidding. Bidding ended on 9/20/2022
In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately, this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for.
This particular puck was sent behind New York Rangers goaltender, Ed Giacomin, by Montreal Canadiens star Yvan Cournoyer, at 18:47 of the first period of play on April 13, 1974, in game three of round one at Madison Square Garden. It would be the 8th Montreal goal of the playoffs and was Yvan’s 4th before adding his 5th later in the game, a 4-2 Canadiens win resulting in a 2-1 series lead. An individual effort, the goal would go unassisted. An excellent condition example, the puck displays only light toning to the rubberized team logo on the edges.
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