Historical Hockey Memorabilia Auction Spring 2019
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In 1972 founders of a company named Hockey Diversified Inc. envisioned that each puck shot into the net to produce an official goal scored in an NHL hockey game would develop a degree of intrinsic collector value for hockey fans everywhere. The founders took this idea to the NHL and procured the rights to all such NHL pucks during regular season and playoff games for a period of five years. Pucks shot into the net for a goal were collected by the referees, given to the time keepers to label and then shipped to Hockey Diversified to further label with scoring details. The pucks were then marketed to the public by Hockey Diversified Inc. Unfortunately this idea was ahead of its time and pucks sold poorly. The program lasted only two seasons, 1972-73 and 1973-74. Hockey Diversified Inc. dissolved shortly thereafter. Classic Auctions is honored to have been chosen by an original founder of Hockey Diversified to sell, at upcoming auctions, residual, unsold pucks from that “NHL Registered Goal Puck” collection.
Each puck originally distributed by Hockey Diversified could be obtained by mail with the buyer’s choice of team and possibly player. A label was affixed to each puck listing the scorer, team and date, along with a code that divulged which team-goal said puck accounted for. This particular puck was used by HOF center Darryl Sittler to score the Toronto Maple Leafs 3rd playoff goal of the season, in Game 2 of the first round of the Stanley Cup playoffs vs the Boston Bruins, on April 11, 1974. Assisted by Jim Mckenny and Borje Salming, it was the Kitchener native’s 1st goal of the playoffs, and 3rd of his 29 career playoff goals. Netted late in the second on the power play, the marker put the Leafs to within one, with the Bruins adding a pair for a 6-3 loss in Boston. The Bruins would win the series, 4-0. The Bruins rubberized logo and Goal Puck Program label both remain fairly clean, with a few small cuts visible. This is the last Darryl Sittler Goal Puck available from Hockey Diversified.
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