Historical Hockey Memorabilia Auction Fall 2017
This lot is closed for bidding. Bidding ended on 11/7/2017
The pride and joy of some lucky youngster over half a century ago, we have a rarely-seen circa 1962-64 Wonder Bread Sports Club master collection. Endorsed by legendary stars Bobby Hull, Maurice Richard, Dave Keon and Gordie Howe, membership within the Wonder Bread club allotted the lucky individual deals on athletic equipment, along with other neat trinkets that could be obtained through the mail. Included, we have the application, patch, membership letter and card, along with the premium photo set of 4 featuring the promotion’s endorsers, 4 bread labels, the equipment catalog and 3 premium team patches with the original envelope.
The majority of the items in this master collection remain in beautiful condition with just light wear, with the premium 5” x 7” photos all exhibiting surface creases, but display wonderfully. The three team crests, representing Chicago, Detroit and Toronto, all show some toning, with moderate wear to the envelope. Lastly, the 4 bread labels all exhibit moderate wear but display well.
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